CPG Branding | Fivestar Branding

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Full UNMUTE skincare collection featuring micellar water, cleanser, serum, face cream, and sunscreen in sculptural gradient packaging styled with peaches and poppy flowers.

Full UNMUTE skincare collection featuring micellar water, cleanser, serum, face cream, and sunscreen in sculptural gradient packaging styled with peaches and poppy flowers.

UNMUTE

Skincare Packaging with a Bold Editorial Voice — UNMUTE

Shane Wilson

5 days ago1 min read

Ely whipped shower foam packaging displayed in a colorful tiled bathroom niche with playful pastel bottles and bubbles.

Ely whipped shower foam packaging displayed in a colorful tiled bathroom niche with playful pastel bottles and bubbles.

Ely

Ely Brings Playful 1980s Style to Body Care Packaging

Shane Wilson

5 days ago1 min read

NULA packaging design featuring a marbled shell-shaped soap presented inside a sculptural cream box with gold foil branding.

NULA packaging design featuring a marbled shell-shaped soap presented inside a sculptural cream box with gold foil branding.

NULA

Organic Soap Branding with a Sculptural, Editorial Point of View | NULA

Shane Wilson

Sep 101 min read

Four San Capri craft iced tea bottles displayed in a row, featuring Peach & Jasmine, Lemon & Elderflower, Strawberry & Hibiscus, and Blackberry & Lavender flavors with coordinated color-coded packaging.

Four San Capri craft iced tea bottles displayed in a row, featuring Peach & Jasmine, Lemon & Elderflower, Strawberry & Hibiscus, and Blackberry & Lavender flavors with coordinated color-coded packaging.

San Capri

Iced Tea Packaging Design Made for Slow, Sun-Soaked Days — San Capri by stacysdesign

Shane Wilson

Sep 31 min read

Blush pink Mellow mineral deodorant packaging styled beside a satin-lined cosmetic bag, pink fabric and gold hoop earrings.

Blush pink Mellow mineral deodorant packaging styled beside a satin-lined cosmetic bag, pink fabric and gold hoop earrings.

Mellow

Deodorant Packaging Design with a Soft, Sensory Point of View | Mellow

Shane Wilson

Aug 241 min read

Rocco’s gelato packaging featuring a red cup filled with chocolate chip gelato, the running hare mascot, blue script graphics, and the phrase “Tradition in Every Scoop.”

Rocco’s gelato packaging featuring a red cup filled with chocolate chip gelato, the running hare mascot, blue script graphics, and the phrase “Tradition in Every Scoop.”

Rocco’s

Rocco’s Gelato Branding Feels Like a Summer Memory From Tuscany

Shane Wilson

Aug 201 min read

Hummey Nordic honey strip packaging by Daria Ivanova featuring sculptural boxes in olive, plum, pale blue and cream with colorful wax seal closures.

Hummey Nordic honey strip packaging by Daria Ivanova featuring sculptural boxes in olive, plum, pale blue and cream with colorful wax seal closures.

Hummey

Honey Packaging Design: Hummey’s Nordic Honey Strips by Daria Ivanova

Shane Wilson

Aug 111 min read

Era69

Era69: Bold Branding and Packaging for a New Kind of Intimate Care

Shane Wilson

Aug 101 min read

Five MOVA handcrafted fruit liqueur bottles with color-coded minimalist labels arranged on crushed ice.

Five MOVA handcrafted fruit liqueur bottles with color-coded minimalist labels arranged on crushed ice.

MOVA

Minimalism with a Flavor-First Twist : MOVA Fruit Liqueur Packaging Design by Sophia Turianytsia

Shane Wilson

Jul 301 min read

Colorful WAG Club fish toy packaging stacked against a pink background with corduroy plush dog toys.

Colorful WAG Club fish toy packaging stacked against a pink background with corduroy plush dog toys.

WAG

Dog Accessories Branding That Refuses to Behave: WAG Club by Studiofauxie

Shane Wilson

Jul 291 min read

Three natural deodorant sticks stacked diagonally, showcasing silver packaging, white and powder blue labels, exposed deodorant formula, and engraved fragrance names.

Three natural deodorant sticks stacked diagonally, showcasing silver packaging, white and powder blue labels, exposed deodorant formula, and engraved fragrance names.

Residue

Natural Deodorant Packaging Gets an Industrial Edge With Residue by Syeda Maham

Shane Wilson

Jul 91 min read

Horsefeathers

Skincare Packaging Design and Stealth Luxury: Horsefeathers by Studio Andor

Shane Wilson

Jul 21 min read

Solenne

Solenne: Skincare Packaging Design That Feels Clean, Natural, and Quietly Unexpected

Shane Wilson

Jun 291 min read

Soak Body Balance pump bottles with clean black-and-white labels photographed against soft cream wool texture.

Soak Body Balance pump bottles with clean black-and-white labels photographed against soft cream wool texture.

Soak

Minimalist Skincare Branding Done Right: Soak by Brands by Paola and NMI Creative

Shane Wilson

Jun 241 min read

Blaire skincare product lineup displayed on a bathroom sink, featuring face cream, body cream, cleansing gel, collagen serum, and radiance face oil in rounded, colorful packaging with soft blue tile in the background.

Blaire skincare product lineup displayed on a bathroom sink, featuring face cream, body cream, cleansing gel, collagen serum, and radiance face oil in rounded, colorful packaging with soft blue tile in the background.

Blaire

Skincare Packaging Gets a Playful Glow-Up With Blaire by @icean_design

Shane Wilson

Jun 101 min read

ZING

ZING: Soft Blue Skincare Branding with a Calm, Modern, Sensitive-Skin Feel

Shane Wilson

Jun 91 min read

Lubear Coffee

Lubear Coffee Minimalist Branding and Packaging Design by taoSTUDIO

Shane Wilson

May 261 min read

Solene

Solene SPF Sunscreen Brand Identity and Packaging Design by Anastasia Gvildiené

Shane Wilson

May 211 min read

Invented Brand Names Just Got More Expensive

Why Invented Brand Names Are Getting Harder to Launch in the AI Era

Shane Wilson

Apr 286 min read

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