Branding Design

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Praline bakery branding featuring colorful yellow and pink gingham pastry boxes, illustrated packaging, and French-inspired dessert presentation.

Praline bakery branding featuring colorful yellow and pink gingham pastry boxes, illustrated packaging, and French-inspired dessert presentation.

Praline

Praline: A Bakery Brand Dressed in Gingham and Wit

Shane Wilson

Oct 51 min read

Rocco

Italian Gelateria Branding with a Taste of Retro Italy — Rocco’s

Shane Wilson

Sep 281 min read

Pink and cream glazed ceramic vessels beside stacked dusty pink MATIZ boxes with black wordmarks and white product labels on a wooden shelf.

Pink and cream glazed ceramic vessels beside stacked dusty pink MATIZ boxes with black wordmarks and white product labels on a wooden shelf.

MATIZ

Ceramic Studio Brand Identity — MATIZ and the Beauty of Imperfection

Shane Wilson

Sep 241 min read

Full UNMUTE skincare collection featuring micellar water, cleanser, serum, face cream, and sunscreen in sculptural gradient packaging styled with peaches and poppy flowers.

Full UNMUTE skincare collection featuring micellar water, cleanser, serum, face cream, and sunscreen in sculptural gradient packaging styled with peaches and poppy flowers.

UNMUTE

Skincare Packaging with a Bold Editorial Voice — UNMUTE

Shane Wilson

Sep 211 min read

Ely whipped shower foam packaging displayed in a colorful tiled bathroom niche with playful pastel bottles and bubbles.

Ely whipped shower foam packaging displayed in a colorful tiled bathroom niche with playful pastel bottles and bubbles.

Ely

Ely Brings Playful 1980s Style to Body Care Packaging

Shane Wilson

Sep 211 min read

NULA packaging design featuring a marbled shell-shaped soap presented inside a sculptural cream box with gold foil branding.

NULA packaging design featuring a marbled shell-shaped soap presented inside a sculptural cream box with gold foil branding.

NULA

Organic Soap Branding with a Sculptural, Editorial Point of View | NULA

Shane Wilson

Sep 101 min read

Four San Capri craft iced tea bottles displayed in a row, featuring Peach & Jasmine, Lemon & Elderflower, Strawberry & Hibiscus, and Blackberry & Lavender flavors with coordinated color-coded packaging.

Four San Capri craft iced tea bottles displayed in a row, featuring Peach & Jasmine, Lemon & Elderflower, Strawberry & Hibiscus, and Blackberry & Lavender flavors with coordinated color-coded packaging.

San Capri

Iced Tea Packaging Design Made for Slow, Sun-Soaked Days — San Capri by stacysdesign

Shane Wilson

Sep 31 min read

Wiley & Wez

Pet Brand Identity That Knows How to Play — Wiley & Wez by Dalia Designs

Shane Wilson

Aug 261 min read

So Curated

Wellness Branding Reimagined Through Grooming, Culture & Ritual — So Curated by LT.Designz

Shane Wilson

Aug 241 min read

Blush pink Mellow mineral deodorant packaging styled beside a satin-lined cosmetic bag, pink fabric and gold hoop earrings.

Blush pink Mellow mineral deodorant packaging styled beside a satin-lined cosmetic bag, pink fabric and gold hoop earrings.

Mellow

Deodorant Packaging Design with a Soft, Sensory Point of View | Mellow

Shane Wilson

Aug 241 min read

Rocco’s gelato packaging featuring a red cup filled with chocolate chip gelato, the running hare mascot, blue script graphics, and the phrase “Tradition in Every Scoop.”

Rocco’s gelato packaging featuring a red cup filled with chocolate chip gelato, the running hare mascot, blue script graphics, and the phrase “Tradition in Every Scoop.”

Rocco’s

Rocco’s Gelato Branding Feels Like a Summer Memory From Tuscany

Shane Wilson

Aug 201 min read

Solana

Solana

Solana

Restaurant Branding with a Dark, Tactile Elegance | Solana

Shane Wilson

Aug 121 min read

Hummey Nordic honey strip packaging by Daria Ivanova featuring sculptural boxes in olive, plum, pale blue and cream with colorful wax seal closures.

Hummey Nordic honey strip packaging by Daria Ivanova featuring sculptural boxes in olive, plum, pale blue and cream with colorful wax seal closures.

Hummey

Honey Packaging Design: Hummey’s Nordic Honey Strips by Daria Ivanova

Shane Wilson

Aug 111 min read

Era69

Era69: Bold Branding and Packaging for a New Kind of Intimate Care

Shane Wilson

Aug 101 min read

Five MOVA handcrafted fruit liqueur bottles with color-coded minimalist labels arranged on crushed ice.

Five MOVA handcrafted fruit liqueur bottles with color-coded minimalist labels arranged on crushed ice.

MOVA

Minimalism with a Flavor-First Twist : MOVA Fruit Liqueur Packaging Design by Sophia Turianytsia

Shane Wilson

Jul 301 min read

Colorful WAG Club fish toy packaging stacked against a pink background with corduroy plush dog toys.

Colorful WAG Club fish toy packaging stacked against a pink background with corduroy plush dog toys.

WAG

Dog Accessories Branding That Refuses to Behave: WAG Club by Studiofauxie

Shane Wilson

Jul 291 min read

Amo’ya holistic self-care packaging collection in warm cream tones, featuring body care, tea, home fragrance and a sculptural wooden massage tool with colorful abstract floral graphics.

Amo’ya holistic self-care packaging collection in warm cream tones, featuring body care, tea, home fragrance and a sculptural wooden massage tool with colorful abstract floral graphics.

Amo’ya

Holistic Self-Care Packaging Blooms With Amo’ya by Motyw

Shane Wilson

Jul 131 min read

Velöre skincare packaging design featuring colorful rounded bottles and jars displayed on a soft shelf, with minimalist white typography and a bright product color system.

Velöre skincare packaging design featuring colorful rounded bottles and jars displayed on a soft shelf, with minimalist white typography and a bright product color system.

Velöre

Velöre Skincare Packaging Design Turns Color Into a Soft Brand System

Shane Wilson

Jul 101 min read

Three natural deodorant sticks stacked diagonally, showcasing silver packaging, white and powder blue labels, exposed deodorant formula, and engraved fragrance names.

Three natural deodorant sticks stacked diagonally, showcasing silver packaging, white and powder blue labels, exposed deodorant formula, and engraved fragrance names.

Residue

Natural Deodorant Packaging Gets an Industrial Edge With Residue by Syeda Maham

Shane Wilson

Jul 91 min read

PETALIA fragrance packaging design by Naya Samoilova featuring white retail boxes with colorful flower-shaped labels and caps against a bright yellow and pink background.

PETALIA fragrance packaging design by Naya Samoilova featuring white retail boxes with colorful flower-shaped labels and caps against a bright yellow and pink background.

PETALIA

Playful Fragrance Packaging Bursts Into Bloom With PETALIA by Naya Samoilova

Shane Wilson

Jul 81 min read

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