Rocco
Italian gelateria branding gets a spirited, nostalgic twist in Rocco’s, a brand identity created by Valeriia Löffler. Drawing on the visual charm of old-school Italy without simply recreating the past, the project feels sun-soaked, expressive, and full of personality—the kind of identity that makes the experience surrounding the gelato almost as memorable as the gelato itself.
There is a wonderful confidence to the visual language. Bold typography, playful illustrations, unexpected graphic moments, and character-rich packaging come together in a world that feels distinctly Italian while still belonging to a contemporary brand. Rather than polishing away every imperfection, the identity leans into warmth, humor, and a slightly eccentric personality that gives Rocco’s its charm.
Fivestar Branding curates global design inspiration to showcase exceptional work in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—creating distinctive identities that help brands look, feel, and communicate like something worth remembering.
