Era69
- Shane Wilson
- 2 days ago
- 1 min read
Era69 transforms intimate personal care into something unapologetically luxurious with a bold brand identity that feels more at home on a fragrance counter than in the pharmacy aisle. Created by Studio Chong for the New York–based intimate silk deodorant brand, the identity combines sophisticated typography, provocative messaging, rich color, and sleek packaging to give the traditionally clinical category an entirely different point of view.
Each scent develops its own personality through shifting color palettes, expressive product imagery, and playful visual storytelling while remaining unmistakably part of the larger Era69 world. Deep blacks meet glowing purples, oranges, yellows, and other saturated tones across the collection, creating an identity that feels seductive, modern, slightly mischievous, and genuinely premium. Studio Chong also used AI-generated imagery as a deliberate part of the creative direction, developing tongue-in-cheek interpretations of fruits and botanicals inspired by the individual scent notes.
Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.
