Residue

Residue is a natural deodorant concept by Syeda Maham that proves clean beauty packaging does not have to rely on beige palettes, botanical illustrations, or familiar wellness clichés.

Built around the idea that less is more, the identity combines brushed aluminum packaging, cool powder blue accents, precise typography, and a flexible typographic logo system. The result feels clinical, industrial, and highly considered without losing the approachability expected from an everyday personal care product.

The deodorant vessels are especially effective. Their ribbed bases, engraved fragrance names, metallic finishes, and neatly framed labels give the packaging a durable, engineered quality. Meanwhile, the softer blue tones keep the system from feeling overly masculine or severe.

Residue also carries its visual language consistently across cartons, brand guidelines, embossed surfaces, editorial layouts, and campaign imagery. Every element supports the same message: fresh, simple, and effective.

Inspired?

Your brand deserves this level of craft.

Work With Us

Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide — crafting bold, modern identities that help businesses stand out in competitive markets.