Rocco’s

Rocco’s is a playful gelato brand identity by 13AM Studio, developed for a challenge by Designer Briefs × Brief Me Baby and inspired by the rolling hills, wildflowers, and wandering hares of the Tuscan countryside. At the center of the identity is Rocco, a charming little hare with a gelato cone in hand, bringing personality and storytelling to a brand rooted in simple pleasures, warm summer days, and Italian tradition.

The visual identity pairs expressive script typography with nostalgic storybook illustration, earthy reds, soft cream, sky blue, and deliberately imperfect graphic details. Rocco appears throughout the packaging, signage, print, and branded merchandise, transforming the mascot into the heart of a flexible visual system. The result feels simultaneously familiar and fresh—part childhood picture book, part contemporary Italian gelateria.

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Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.