Hummey
- Shane Wilson
- 1 day ago
- 1 min read
Hummey reimagines one of the world’s most familiar foods through an unexpected format: crystallized Nordic honey strips designed to be carried, broken, stirred, and enjoyed anywhere. Created by designer Daria Ivanova — @dashartme, the identity transforms wildflower, fireweed, heather, and forest honey into four distinct “chapters,” each moving a little further from the familiar.
The packaging is as memorable as the product itself. Rich olive, plum, icy blue, cream, and vivid orange create an unconventional color system, while sculptural wax-seal closures bring a tactile, almost ceremonial quality to each box. The Hummey wordmark adds another clever layer, breaking the name apart with a trail of M’s that visually captures the drawn-out “mmmm” of tasting something delicious.
Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.
