Ely

There’s nothing quiet about Ely. The body care brand turns a familiar bathroom essential into a vibrant piece of visual design, pairing oversized typography with geometric forms, saturated color and a packaging system that changes personality from one fragrance to the next.

Designed by Jo Cutri Studio, Ely draws inspiration from 1980s Italian Memphis design without feeling trapped in the decade. The influence shows up through unexpected shapes, graphic pattern, strong contrasts and compositions that feel deliberately playful rather than overly polished.

Across Very Vanilla, Milky Monoi and Cherry on Top, the packaging carries enough variation to make each fragrance distinctive while maintaining a recognizable visual language across the collection. It’s a strong example of how expressive packaging can give a relatively simple product category a much bigger visual presence—and make the product itself part of the experience.

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Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.