Soaked House
Soaked House brings a fresh perspective to fragrance and body care, where the art of layering becomes the foundation of its visual identity. Created by designer Gina Shin, the branding and packaging explore the relationship between scent, color, and form, translating the idea of fragrance layering into a distinctive design language.
Overlapping geometric frames, carefully considered color combinations, and refined typography create a visual system that feels both minimal and expressive. Subtle embossing adds dimension to the packaging, while frosted bottles and thoughtful material choices bring a sense of understated luxury. With pump and cap design by Jaeyoung Moon, every element works together to create a cohesive identity that balances simplicity with character.
