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Velöre skincare packaging design featuring colorful rounded bottles and jars displayed on a soft shelf, with minimalist white typography and a bright product color system.

Velöre skincare packaging design featuring colorful rounded bottles and jars displayed on a soft shelf, with minimalist white typography and a bright product color system.

Velöre

Velöre Skincare Packaging Design Turns Color Into a Soft Brand System

Shane Wilson

1 day ago1 min read

Three natural deodorant sticks stacked diagonally, showcasing silver packaging, white and powder blue labels, exposed deodorant formula, and engraved fragrance names.

Three natural deodorant sticks stacked diagonally, showcasing silver packaging, white and powder blue labels, exposed deodorant formula, and engraved fragrance names.

Residue

Natural Deodorant Packaging Gets an Industrial Edge With Residue by Syeda Maham

Shane Wilson

2 days ago1 min read

PETALIA fragrance packaging design by Naya Samoilova featuring white retail boxes with colorful flower-shaped labels and caps against a bright yellow and pink background.

PETALIA fragrance packaging design by Naya Samoilova featuring white retail boxes with colorful flower-shaped labels and caps against a bright yellow and pink background.

PETALIA

Playful Fragrance Packaging Bursts Into Bloom With PETALIA by Naya Samoilova

Shane Wilson

3 days ago1 min read

Luxury perfume and cologne packaging concept for Rose de Vellum and Nocturne Thorn by Velours & Vellum, featuring blush rose packaging, dark gothic cologne design, gilded details, candlelight, and a romantic library setting.

Luxury perfume and cologne packaging concept for Rose de Vellum and Nocturne Thorn by Velours & Vellum, featuring blush rose packaging, dark gothic cologne design, gilded details, candlelight, and a romantic library setting.

Velours & Vellum

Luxury Fragrance Packaging: Velours & Vellum, A Fairytale Romance Collection.

Shane Wilson

5 days ago4 min read

Horsefeathers

Skincare Packaging Design and Stealth Luxury: Horsefeathers by Studio Andor

Shane Wilson

Jul 21 min read

Soak Body Balance pump bottles with clean black-and-white labels photographed against soft cream wool texture.

Soak Body Balance pump bottles with clean black-and-white labels photographed against soft cream wool texture.

Soak

Minimalist Skincare Branding Done Right: Soak by Brands by Paola and NMI Creative

Shane Wilson

Jun 241 min read

Sōlae aroma candle packaging by Alice Macarova featuring colorful Monsoon and Dopamine candle boxes with sculptural blue and pink candle vessels on a soft pink background.

Sōlae aroma candle packaging by Alice Macarova featuring colorful Monsoon and Dopamine candle boxes with sculptural blue and pink candle vessels on a soft pink background.

Sōlae

Aroma Candle Packaging Design Gets a Dreamy Mood Boost With Sōlae by Alice Macarova

Shane Wilson

Jun 231 min read

Baek

Baek Korean Bakery Brand Identity Blends Traditional Flavor With Modern Design

Shane Wilson

Jun 161 min read

Blaire skincare product lineup displayed on a bathroom sink, featuring face cream, body cream, cleansing gel, collagen serum, and radiance face oil in rounded, colorful packaging with soft blue tile in the background.

Blaire skincare product lineup displayed on a bathroom sink, featuring face cream, body cream, cleansing gel, collagen serum, and radiance face oil in rounded, colorful packaging with soft blue tile in the background.

Blaire

Skincare Packaging Gets a Playful Glow-Up With Blaire by @icean_design

Shane Wilson

Jun 101 min read

ZING

ZING: Soft Blue Skincare Branding with a Calm, Modern, Sensitive-Skin Feel

Shane Wilson

Jun 91 min read

Diptyque candle and packaging styled on a marble surface with books, matches, and soft natural light, illustrating luxury product branding and hero product storytelling.

Diptyque candle and packaging styled on a marble surface with books, matches, and soft natural light, illustrating luxury product branding and hero product storytelling.

The Hero Product: How to Launch a Beautiful Brand Without Going Broke

The Hero Product A founder’s guide to launching a beautiful brand without going broke The deck arrives in the inbox once a month. The mood is precise. The references are right — Aesop, Buly, Diptyque, Le Labo. The bottles in the moodboard are stunning. The founder is self-funded, the taste is real, the vision is worth believing in. And almost none of them know what it actually costs. This isn’t written to discourage anyone. It’s the opposite. The founders who win in luxury- a

Shane Wilson

Jun 55 min read

Lubear Coffee

Lubear Coffee Minimalist Branding and Packaging Design by taoSTUDIO

Shane Wilson

May 261 min read

Solene

Solene SPF Sunscreen Brand Identity and Packaging Design by Anastasia Gvildiené

Shane Wilson

May 211 min read

NAKED.

NAKED.

NAKED.

NAKED. Skincare Branding, Logo Design, and Tactile Luxury Packaging

Shane Wilson

May 201 min read

HAY Organics sustainable wellness packaging system displayed in a row, featuring muted neutral boxes, earthy accent panels, minimal typography, and refined paper textures.

HAY Organics sustainable wellness packaging system displayed in a row, featuring muted neutral boxes, earthy accent panels, minimal typography, and refined paper textures.

HAY Organics

Premium Wellness Branding and Sustainable Packaging Design for HAY Organics by Moving Studio

Shane Wilson

May 181 min read

Like Weekend skincare products arranged on glass shelves with pink, red, and warm gradient packaging inspired by modern beauty branding.

Like Weekend skincare products arranged on glass shelves with pink, red, and warm gradient packaging inspired by modern beauty branding.

Like Weekend

Skincare Packaging Design for Like Weekend’s Mediterranean-Inspired Beauty Brand

Shane Wilson

May 151 min read

Two NOCAFF. decaf coffee cans photographed against a dark background with minimalist white labels, black typography, and Night Flow branding.

Two NOCAFF. decaf coffee cans photographed against a dark background with minimalist white labels, black typography, and Night Flow branding.

NOCAFF.

NOCAFF. Decaf Coffee Branding for Late Hours and Slow Moments by @zigzag_mo

Shane Wilson

May 81 min read

Stacked LUE cosmetic packaging boxes in pink, blue, cream, and brown with playful graphic shapes for a marine collagen and vitamin C product line by Studio Kopaz.

Stacked LUE cosmetic packaging boxes in pink, blue, cream, and brown with playful graphic shapes for a marine collagen and vitamin C product line by Studio Kopaz.

LUE

Playful Beauty Supplement Packaging Design for LUE by Studio Kopaz

Shane Wilson

May 51 min read

TEMPO

Chocolate Brand Identity and Packaging Design for TEMPO by LYM Design Studio

Shane Wilson

May 41 min read

Four Lumere skincare bottles in a gradient of deep teal, slate blue, and frosted glass. The packaging features minimalist white typography, blind-embossed logos, and clean vertical labels by Cromia Design.

Four Lumere skincare bottles in a gradient of deep teal, slate blue, and frosted glass. The packaging features minimalist white typography, blind-embossed logos, and clean vertical labels by Cromia Design.

Lumere

Lumere: A Study in Minimalist Skincare Identity by Cromia Design

Shane Wilson

Apr 141 min read

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