Solana
- Shane Wilson
- 1 hour ago
- 1 min read
Solana’s hospitality branding, created by byhuman, builds a rich, atmospheric identity inspired by the landscapes and natural character of the Pacific Northwest. Deep forest greens, warm brown tones, copper-gold details, and beautifully tactile materials reference the forests, mountain trails, and organic textures surrounding Hood River. At the center of the identity is an expressive script logo that brings an elegant, handcrafted quality to the brand, balanced by restrained typography and a darker, contemporary palette.
The visual system extends naturally across menus, business cards, coasters, matchbooks, stationery, and digital applications. Embossed textures, subtle topographic details, metallic finishes, and layered paper stocks give even the smallest pieces a sense of depth and intention. The custom matchbook and richly textured coasters extend the identity through thoughtful material details that reinforce Solana’s moody, refined visual language.
Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.
