STIX & CO

 There is a rare kind of magic in taking a simple snack and turning it into a rhythmic visual experience. Designer Maria Keeler has done exactly that with her conceptual redesign of STIX & CO. By stripping away the noise and focusing on the "foundation" of the biscuit stick itself, Keeler has built a brand world out of repeating line patterns and pulse-quickening color stories. It’s a modular system that feels alive—moving from the shelf to the hand with a sophisticated, minimalist energy.

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Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.