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OULA

  • Writer: Shane Wilson
    Shane Wilson
  • Nov 24, 2025
  • 1 min read

OULA is a Dubai-based seasonal coffee pop-up brought to life through energetic illustration, playful character storytelling, and bold packaging design. Sergio Laskin combines hand-drawn charm with modern brand structure, creating a vibrant identity system that feels premium, joyful, and instantly recognizable across bags, cups, labels, and merchandise. This curated project showcases a standout example of personality-driven coffee branding with a beautifully cohesive visual world.


Illustrated orange OULA coffee packaging bag featuring a character and reindeer scene for the Dubai seasonal pop-up brand identity.




Hand-drawn OULA illustration of a character pulling a large whipped-cream coffee cup on wheels for the Dubai seasonal pop-up brand identity.


OULA orange and white arched packaging bags with illustrated scenes, shown in a styled lifestyle setup for the Dubai seasonal coffee pop-up branding.


OULA illustrated gable box with character and coffee cup artwork, shown in a minimal hand-held product shot for the Dubai seasonal pop-up packaging design.

Hand-drawn OULA illustration featuring a relaxed character in a giant coffee cup and a leaping reindeer for the Dubai seasonal pop-up brand identity.

Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.

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