Coucou

A charming blend of warmth, nostalgia, and modern restraint, the Coucou bakery brand identity captures the heart of traditional French pâtisserie through soft color palettes, hand-drawn details, and thoughtfully designed touchpoints. Designed by Studio Kaizen, this project shows how playful branding and refined typography can coexist to create an inviting, cohesive bakery experience — from packaging and signage to loyalty cards and in-store visuals.

Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.