SMASHA

Bold, graphic, and unapologetically loud, the SMASHA burger restaurant brand identity is a strong example of modern restaurant branding built for a fast-casual food concept. Designed by Matheus Ferreira & Co, the visual identity uses bold typography, high-contrast color palettes, and expressive graphic design to create a memorable, packaging-forward brand system. From food packaging and promotional materials to in-store visuals, the identity reflects current trends in food branding and burger restaurant design while maintaining a cohesive, highly recognizable look across every customer touchpoint.

Fivestar Branding curates global design inspiration to highlight exceptional packaging, logo design, and brand identity from around the world. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—designing thoughtful, modern brand systems that help businesses stand out with clarity and confidence.