Oh Belly

Oh Belly is part of a new wave of functional beverages reshaping how wellness shows up on shelf. As prebiotic sodas surge in popularity, the brand positions gut health not as a medical obligation, but as a lifestyle choice—vibrant, expressive, and culturally in tune.

Designed by Emilia Barańska, the brand identity leans into bold color blocking, playful typography, and confident packaging architecture that feels joyful rather than prescriptive. Instead of muted palettes or clinical cues, Oh Belly embraces a high-energy aesthetic that reflects a broader 2026 shift toward feel-good wellness branding—where health products are allowed to be fun, social, and visually loud.

The packaging system also aligns with emerging beverage trends, including transparent communication of functional benefits, simplified ingredient storytelling, and branding designed to perform equally well in physical retail and digital-first environments. The result is a modern, personality-driven identity that helps Oh Belly stand out in a rapidly evolving functional beverage market.

Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.