Dulari

Dulari by The Neat Trick is not a brand built for trend cycles. It is built for continuity.

Rooted in emotional memory, the identity draws from founder Neha Bajaj’s childhood fascination with ladybugs — that fleeting yet unforgettable moment when one landed on you and felt quietly magical. Rather than using the ladybug as decoration, The Neat Trick transforms it into an emotional anchor: a symbol of warmth that stays.

The visual system reflects this philosophy at every level. Pixel-led embroidery logic informs the graphic language, bridging craft and structure. The typography balances handmade imperfection with disciplined restraint. The palette is deliberately quiet and repeatable, chosen to age gracefully across collections rather than compete for attention.

Dulari moves slowly, not seasonally. It scales without losing soul. It evolves without losing coherence.

This is fashion branding built for longevity — where emotion, craft, and system design operate in harmony.

Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.