Archivio

Archivio Coffee Cultura approaches branding as documentation rather than decoration. Designed by Дарья Степанова, the identity system draws from archival practices—note-taking, highlighting, stamped marks, and handwritten annotations—to create a visual language rooted in recording and preservation.

The logo exists in two forms: a standard wordmark and a stamp-inspired variant that functions as an accent element. This secondary mark reinforces the idea of selection and preservation, echoing the act of cataloging meaningful fragments.

Handwritten elements are used with restraint. They are not ornamental, but functional—capturing moments, thoughts, and events as if the brand were actively annotating its own story. The result is a coffee identity that feels process-driven, human, and continuously in motion rather than static.

Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.