Ypletaiki

Ypletaiki café and sweet shop brand identity, designed by Kate Kuzmina, reflects a philosophy rooted in craftsmanship, honest ingredients, and quiet confidence. The visual system blends refined typography and elegant packaging with a curated set of soft illustrative elements that subtly reference classic café culture. A muted cocoa and blush palette, paired with disciplined composition, keeps the identity grounded while allowing warmth and personality to surface naturally. The result is a brand that feels approachable yet elevated—balancing charm with considered design precision.

Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.