Plately

In a world where burnout is a lifestyle and groceries are somehow both expensive and inconvenient, Plately swoops in like your chaotic best friend who knows how to cook—and has a vibe. Designed by @notblankdesigns, this bold and ironic brand identity celebrates real food for real life with loud packaging, chef-approved meals, and copy that hits harder than a deadline at 4PM.

From pink fire extinguishers to fridge-ready aesthetics, the Plately brand identity doesn’t just sell meals—it delivers a culture. This work is a masterclass in visual storytelling for DTC food startups looking to break the meal kit mold.

Fivestar Branding is a creative design house and curation studio based in Ellenton, serving Bradenton, Tampa, and clients globally. We specialize in brand identity, packaging, and web design with a focus on showcasing world-class visual storytelling.