Otriea

Otriea is a natural cosmetic brand brought to life through Hugmun’s thoughtful packaging design. The identity blends sculptural label shapes, earthy tones, and handcrafted illustrations to create a sense of organic minimalism. Each product — from jojoba and castor oils to cleansing and facial serums — feels grounded, luxurious, and eco-conscious. With its tactile materials and bold typography, Otriea’s packaging bridges artistry and sustainability, reflecting current clean beauty and wellness design trends.

Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.