La Maison Du Lapin

La Maison Du Lapin, designed by Rita Saaidi, reimagines Parisian café culture through a contemporary lens — where classic French technique meets experimentation, refinement, and playful indulgence.

Rooted in heritage yet driven by curiosity, the brand identity balances tradition and innovation. Familiar bakery forms and coffee rituals act as a foundation, while unexpected pairings and modern sensibilities shape the visual language. The result is a bakery branding system that feels nostalgic yet surprising, elegant yet bold.

From logo design to packaging, Saaidi captures this duality with precision. Structured typography nods to French craftsmanship, while illustration and curated color palettes introduce lightness and character. The packaging design extends the narrative across pastry boxes, printed materials, and retail applications, reinforcing a cohesive and immersive brand experience.

Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.