La Leccia

La Leccia is an olive oil branding and packaging design project that demonstrates the power of restraint in premium food branding. Rooted in Mediterranean heritage, the identity favors tactile materials, understated typography, and a muted, earthy palette—allowing the product and its provenance to take center stage rather than relying on overt decoration.

Designed by AUGE Design, the system shows how thoughtful packaging decisions—label hierarchy, material choice, and proportion—can communicate quality, authenticity, and shelf confidence at a glance. The result is a refined olive oil brand that feels timeless, credible, and purpose-built for discerning consumers and competitive retail environments.

Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.