Koosim

The KOOSIM brand identity by Han Gao showcases a vibrant modular packaging system built on bold color blocking, geometric layouts, and a dynamic typographic mark that doubles as both label and visual anchor. Each collection—like Pipe, Boxy, or Capsule—is unified by a shared visual system, yet distinct through playful colorways and minimal design. It’s a clean, confident approach to contemporary furniture branding and packaging.

This work is curated as part of Fivestar’s ongoing branding inspiration series. Based in Ellenton, Florida, we serve clients throughout Sarasota, Bradenton, Tampa, and beyond—offering full-service visual identity, packaging, and web design for modern, product-based businesses.