Roastory

The Roastory coffee brand identity, designed by Lung-Hao Chiang, is a masterclass in visual storytelling through packaging. Each product is punctuated with a literal "burn-through" — a poetic nod to the roasting process and the flavor narratives behind every blend. The design system spans sculptural boxes, modern sachets, and bold paper cups with a consistent brand language that balances minimalism with heat-kissed texture. The result is packaging that feels tactile, intentional, and emotionally resonant.

Fivestar Branding is a design and branding agency based in Ellenton, Florida. We curate standout global design work for inspiration while also crafting original brand identities and packaging for clients in Bradenton, Tampa, and around the world.