Argo

The Argo Field Guide is a striking example of cocktail branding innovation—blending luxury packaging, visual storytelling, and global collaboration. Designed by Mash Design, the identity includes a hardcover book, immersive photography, and bold box design that explores fine spirits and unexpected flavor journeys. Artwork by Bruce Riley and photography by Tomas Friml elevate the experience into artful, multisensory storytelling.

Curated by Fivestar Branding as part of our international inspiration archive, this project highlights the power of visual design in premium packaging and brand identity. Our agency specializes in branding, packaging, and creative direction for lifestyle, food, beverage, and hospitality brands. Based in Ellenton, Florida, we work with clients globally and across the U.S., including Tampa, Sarasota, Bradenton, and beyond.