Rocco’s

Rocco’s Gelateria is a logo and visual identity by Mary Syslova built around an expressive hand-drawn script wordmark with the kind of character that feels instantly familiar. The sweeping R, loose letterforms, and long underline give the logo the feeling of something that could have been painted above a neighborhood gelateria decades ago, while still feeling sharp and relevant today.

That sense of nostalgia carries through the rest of the identity in a quieter way. The script is paired with utilitarian monospaced typography, bright blue and green accents, grainy photography, and print-inspired textures that feel collected rather than overly designed. Business cards, a loyalty card, monogram, and other small brand details give the identity room to expand, but the wordmark remains the thing that holds it all together.

• 

• 

• 

• 

• 

• 

• 

Fivestar Branding curates global design inspiration to showcase the best in packaging, logo design, and brand identity. Beyond curation, we are a full-service branding agency based in Ellenton, Florida and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.