Aura

Aura Deodorant’s brand identity design by Constantine Leftheriotis celebrates bold color, minimalist typography, and youth-driven energy. The project reimagines natural deodorant packaging as a lifestyle accessory, blending pastel and neon hues with oversized retro lettering to capture the playful side of wellness. From product packaging and retail bags to outdoor billboards and social media content, Aura demonstrates how modern branding trends—color blocking, eco-friendly packaging, and vibrant campaign imagery—can transform everyday essentials into iconic design statements.

Fivestar Branding curates global design inspiration to highlight the best in packaging, logo design, and brand identity. Beyond curation, we’re a full-service branding agency based in Ellenton and working worldwide—crafting bold, modern identities that help businesses stand out in competitive markets.